Big Dog Sauce Featured on WMUR’s NH Business: From Pandemic Startup to Regional Success
- Big Dog Sauce Company
- Aug 10
- 2 min read
Episode: NH Business with Fred Kocher – WMUR-TV
Watch here: NH Business – WMUR
From Kitchen Experiment to Regional Brand
In this feature on NH Business with Fred Kocher, host Fred Kocher sits down with Dan Lloyd (Owner & CEO) and Michael Diamond (Chief Technical Officer) of Big Dog Sauce Company.
Launched in 2022 in Hillsboro, NH, the company began during the pandemic while both founders were still working full-time jobs. Just three years later, Big Dog Sauce products are found in 41+ locations across New England — including grocery stores, restaurants, and specialty shops.
Highlights from the Segment
Sauce Lineup – Six sauces, including Mango Habanero, Maple, Blackberry, Dark Cherry Bourbon, and seasonal Cranberry Spice.
Clean Ingredients – No artificial flavors, colors, preservatives, or high fructose corn syrup.
Production – Started in Dan’s kitchen, quickly moved to a co-packer facility in Laconia, NH.
Funding – Self-funded through personal savings, driven by belief in the product.
Growth & Sales – First-year sales of $30,000; projected 21% growth over the previous year.
Lessons Learned – Adaptability, patience, and perseverance are key to building a food brand.
Future Focus – Expanding wholesale to retail stores and restaurants, offering larger formats for commercial kitchens.
Words from the Founders
"Patience is key. If you believe in the product, don’t give up — no matter how big or small your idea is." – Dan Lloyd
"We adapted, we changed, and we made it happen." – Michael Diamond
Where to Find Big Dog Sauce
Visit BigDogSauce.com for the full lineup, recipes, and store locator — or follow Big Dog Sauce NH on Facebook for events, new releases, and community updates.
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